Contextual advertising

An effective way to promote

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Context^*

It is a text ad that appears in Google or Yandex under a relevant search query of the user.

The effectiveness is easy to explain: the ads are visible only to users already interested in the promoted product. The payment is made only for the client's transition to the site from the placed advertisement.

Our services

Setting up and maintaining contextual advertising

Google Adwords advertising

Google is the №1 search engine, such advertising is very likely to bring you new customers. Google Adwords offers many strategies for displaying contextual advertising, so only a certified specialist can take into account all the nuances when managing a campaign in Google search. Correct setup of advertising in Google Ads and knowledge of the system's tools will allow you to achieve traffic growth and a place at the top of the search results.

Advertising in Yandex.Direct

Yandex.Direct is a service for setting up and placing advertisements in search, as well as on resources-partners of its advertising network. Yandex.Direct offers a wide range of tools for advertising, which, together with the good quality of sites in RFE allows you to achieve high performance. The cost of setting up and running contextual advertising in Yandex depends on the competitiveness of your business and many other factors, so it is calculated individually.

Contextual media advertising

Contextual media advertising is banner advertising that is shown on the resources of Google's contextual media network (CMN) and Yandex's advertising network (Yandex). This network includes more than two million verified, authoritative web resources. Settings allow you to place a banner on those sites that are interesting to your target audience. The cost of media advertising is lower than the cost of search advertising: the price of a click is several times less.

Crediting of funds to advertising offices

Budget enrollment

Aksamit Projects is a partner of the companies that replenish Google Adwords and Yandex Direct advertising accounts on favorable terms.

Audit of advertising campaign

A contextual advertising audit will help you determine the effectiveness of your advertising campaigns, optimize your budget and reduce the cost of an application. Based on the results of the audit, you will get an understanding of how to optimize advertising to achieve your goals.

Calltracking

Call-tracking — a method that allows you to link calls to specific advertising channels. A script is installed in the site code that replaces phone numbers with substitute call-tracking numbers. The system will automatically identify the source of the call receipt and link the visit to the advertising source in the database.

Advantages of advertising on search

Effectiveness

Advertising will be seen only by the audience that is actually interested in purchasing specific goods or services.

Accurate definition of CA

By specifying individual features in the ad, such as the brand of the equipment being sold, you can easily exclude uninterested visitors.

Flexibility in advertising

This implies the ability to change the contextual advertising settings at any time: changing the cost-per-click rate, keywords.

Real-time statistics tracking

You can always see information about the funds in your account, statistics on the number of keyword queries, and the number of customer views.

Broad coverage

For advertising, it is available to plug in keywords that promote.

Cost of service

Low cost to create from scratch and maintain, compared to other types of advertising.

Stages of work

Order contextual advertising - affordable and profitable. We cooperate with clients as follows:

Preparation

Defining campaign objectives
Market niche analysis
Forming a media plan
(based on objectives and budget)

Customizing analytics

Connecting data acquisition systems
Yandex.Metrics and Google Analytics

Setup and startup

Preparation of text and graphic content
Customize geo-positioning and display requirements
Selection of keywords and minus words
Starting work, configuring all available extensions

Analysis and optimization

User Behavior Analysis
Strategy optimization

Contextual advertising

Setting up contextual advertising - a guarantee of getting a position above the output of Google and Yandex search engine results. Order contextual advertising - an excellent choice. A marketing tool that allows you to quickly and effectively bring a lot of customers to the site.

The cost of customization is directly related to the amount of work and is calculated on an individual basis. Our team will find the best option for you - contact us in any convenient way!